Toyota

Overview

Toyota Motor Corporation is the largest automobile manufacturer in the world. It was founded in 1937 by its founder “Sakichi Toyoda” to produce Toyota vehicles, many of which have a high resale value in the market, such as Corolla, Land Cruiser, Prius, Yaris, and others, with specifications that cater to all Toyota enthusiasts.

Toyota is the largest car manufacturer and the first car manufacturing company in the world, producing over 10 million vehicles annually. It has also announced that its total production of cars has reached 200 million. Toyota is the largest listed company in Japan in terms of market value and profit as of 2014.

While still part of the Toyota Industries, the company innovated its first product, the Type A engine, and its first passenger car in 1936, the Toyota AA. Toyota Motor Corporation also produces vehicles under five brand names, including Toyota, Hino, Lexus, Ranz, and Daihatsu. It also owns approximately 16.66% of Subaru Corporation shares, a 5.9% stake in Isuzu, and a share of up to 5.5% in Mazda.

Toyota Motor Corporation is part of the Toyota Group, one of the largest conglomerates in Japan, and is listed on the London Stock Exchange, New York Stock Exchange, and Tokyo Stock Exchange.

Logo and slogan

During Toyota’s celebration of its 50th anniversary, the company announced its new logo, which has remained unchanged since 1989 until now. The design of this logo took nearly five years to achieve its desired purpose. The company sought to create a unique and distinctive logo that sets its cars apart from others, allows for easy identification of the vehicle type even from a distance, and is attractive to customers with a positive impact on them.

The Toyota logo, designed and maintained to this day, consists of an oval ring with two intersecting ovals inside it. The inner ovals symbolize the customer and Toyota, which harmonize and mutually benefit each other. The larger oval ring represents the world in which Toyota exists, asserting itself as a company that has a global presence. The design of the intersecting ovals vertically forms the shape of the letter “T,” which represents Toyota and resembles a steering wheel. The spaces within the logo indicate that the company provides limitless services and innovations to its customers.

In the early days of its establishment, the Toyota logo consisted of a circle with three katakana characters for “Toyota” in the Japanese language. This logo continued to be used on Toyota vehicles until 1989 before it was replaced by the current logo. In 1989, designers succeeded in creating a new logo that reflected Toyota’s global reach and expressed all the company’s goals.

Toyota was initially called “Toyoda” when it was founded by Kiichiro Toyoda. Risaburo Toyoda, a member of the family, changed the name from Toyoda to Toyota. The reasons behind this change were that the pronunciation of “Toyota” was easier and the repetition of the “T” sound made it more pleasing to the ear. Additionally, “Toyoda” in Japanese means “rice paddy,” so there was a desire to eliminate the agricultural connotation and replace it with a more favorable pronunciation. The name “Toyota Motor Corporation” was officially registered in 1937.

Toyota used a lot of different slogans based on the region, in the United States they used the following:

  • You asked for it, You got it! (1975–1979)
  • Oh What a feeling! (1979–1985)
  • Who could ask for anything more? (1985–1989)
  • I love what you do for me (1989–1997)
  • Everyday (1997–2001)
  • Get The Feeling (2001–2004)
  • Moving Forward (2004–2012)
  • Let’s Go Places (2012–present)

Check their slogans based on the region.

Models

By 2009, Toyota had a comprehensive lineup of about 70 distinct vehicle models bearing its renowned brand. These encompassed a diverse range of options, such as sedans, coupes, vans, trucks, hybrids, and crossovers. The brand’s passenger sedan offerings spanned various sizes, catering to different needs, from the compact Corolla and subcompact Yaris to the mid-size Camry and full-size Avalon. In the minivan category, Toyota presented models like the Innova, Alphard/Vellfire, Sienna, and more, providing ample choices for consumers seeking spacious and versatile transportation solutions.

We are going to mention the most popular models based on the body type as follows:

SUVs and CROSSOVERS

During the late 2010s to 2020s, Toyota experienced a significant expansion of its SUV and crossover portfolio in response to the growing market demand for these vehicles. Toyota’s diverse range of crossovers encompasses various sizes and options, including the subcompact Yaris Cross and C-HR, compact Corolla Cross and RAV4, as well as the midsize Harrier/Venza and Kluger/Highlander. Additionally, Toyota offers other noteworthy crossovers such as the Raize and Urban Cruiser, providing customers with a wide array of choices to suit their preferences. In the SUV segment, Toyota’s lineup extends from the midsize Fortuner to the full-size Land Cruiser, catering to different needs and preferences. Complementing these models are other notable SUVs like the Rush, Prado, FJ Cruiser, 4Runner, and Sequoia, ensuring a comprehensive selection for SUV enthusiasts.

Pickup trucks

Toyota made its initial foray into the pickup truck market in 1947 with the SB model, which had limited availability in Japan and select Asian markets. Subsequently, in 1954, they introduced the RK (later renamed as the Stout in 1959), followed by the compact Hilux in 1968. Over time, the Hilux (known as the Pickup in certain regions) gained a reputation for its exceptional durability and reliability. Toyota continually refined the Hilux, eventually introducing extended cab and crew cab versions. Today, Toyota continues to manufacture these pickup trucks with different names and configurations depending on the market, offering various cab lengths, gasoline or diesel engine options, and 2WD or 4WD variants.

In North America, the Hilux played a pivotal role for Toyota, leading the company to launch the Tacoma in 1995. Although based on the Hilux, the Tacoma was specifically designed to cater to the preferences of North American consumers who often utilized pickup trucks for personal use. The Tacoma’s well-received design propelled it to become the top-selling compact pickup in North America.

Encouraged by the success of their compact Hilux pickups in North America, Toyota made a strategic decision to enter the full-size pickup market, which had traditionally been dominated by domestic automakers. Thus, in 1993, they introduced the T100 for the US market. While featuring a full-size 8-foot long bed, the T100 retained certain characteristics of a compact pickup in terms of suspension and engine specifications. Unfortunately, the T100 faced criticism due to its comparatively small V6 engine (especially when compared to the V8 engines common in American full-size trucks), absence of an extended cab version, perceived compactness, and relatively high price (partly due to the 25% tariff on imported trucks). Toyota responded by equipping the T100 with the more powerful V6 engine from the new Tacoma in 1995, as well as introducing an extended cab variant. Ultimately, in 1999, Toyota replaced the T100 with the larger Tundra. Manufactured in the US, the Tundra featured a V8 engine and styling that closely resembled other American full-size trucks.

Luxury cars

Within the domestic Japanese market, Toyota showcases two esteemed models that represent their flagship offerings: the Crown premium sedan and the Century limousine.

Recognizing the need to broaden its luxury vehicle lineup in the 1980s, Toyota realized that existing flagship models designed for the Japanese market had limited global appeal and were unable to compete with established luxury brands like Mercedes-Benz, BMW, Jaguar, as well as the emerging Acura and Infiniti divisions introduced by Japanese competitors.

To address this, Toyota took a transformative step and established Lexus as a new division dedicated to marketing and servicing luxury vehicles in international markets. Working diligently behind the scenes since August 1983 and investing over US$1 billion, the company meticulously developed the brand and its vehicles. In 1989, the Lexus LS, a flagship full-size sedan, made its debut, capturing the market’s attention with impressive sales figures. This successful launch of the Lexus marque paved the way for the subsequent introduction of sedan, coupe, convertible, and SUV models within the lineup.

It is worth noting that prior to 2005, all vehicles marketed internationally under the Lexus brand from 1989 to 2005 were released in Japan under the Toyota marque. However, in 2005, the Lexus brand was finally introduced to the Japanese market, solidifying its presence as a distinguished luxury brand both domestically and internationally.

Best-selling Toyota Models globally

RankModelSales
1Toyota Corolla1,312,000
2Toyota RAV4980,000
3Toyota Yaris743,000
4Toyota Camry685,000
5Toyota Hilux605,000
6Toyota Prius500,000
7Toyota Highlander4660,000
8Toyota Tacoma268,000
9Toyota C-HR235,000

FAQs

Q1:What is the best economical car from Toyota?
The Toyota Corolla 2023 Hybrid is considered the best fuel-efficient car offered by Toyota, with a fuel consumption rate of 27.6 km per liter.

Q2: What is the most expensive car from Toyota?
The Toyota Land Cruiser 2023 is the most expensive car from the company, with prices starting from $85,000

Q3: What is the cheapest car from Toyota?
The Toyota Yaris is the cheapest car from the brand, with prices starting from $15,600

Q4: Which is the best-selling Toyota car?
The Toyota Corolla is the best-selling car worldwide and for the brand.

Q5: Does Toyota offer hybrid cars?
Yes, Toyota offers a range of distinctive hybrid cars, including the Camry, Corolla, Highlander, RAV4, and Corolla Cross.

Q6: Where are Toyota cars manufactured?
Toyota originated as a leading automobile manufacturing company in Japan.

Q7: What is the fastest car in Toyota?
The Toyota GR 86 and Toyota Supra are among the fastest cars ever produced by the Japanese brand. The GR 86 accelerates from 0 to 100 km/h in 6.3 seconds, while the Supra achieves the same in 5.2 seconds.

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